An initiative to raise funds for Kenyans afflicted by famine was held on 4th August at the Serena Hotel in Nairobi. Following a massive fundraiser by corporate organizations and media houses that was broadcast live on all the main local TV networks, a total of over Kshs 300 million was raised in the span of four hours! This added to the public donations raised so far of Kshs 135 million brought the grand total to Kshs 490 Million only Kshs 10 million short of the original target of Kshs 500 Million.
The initiative was started by Safaricom foundation, KCB foundation and members of the media owners association following harrowing media tales of the horrific famine in the north eastern part of the country as a result of severe drought that has hit the area.
The fundraising event was the single largest ever in the history of the country and is aimed at saving an estimated 3.5 million people from starvation. In attendance were CEOS’s and senior managers from 200 of Kenya’s leading companies in the corporate and media sector.
Finlays donated Kshs 3.5 million and 2 tons of black tea and was represented at the event by Simeon Hutchinson, MD, James Finlay Kenya and Brenda Achieng, Corporate Affairs & Compliance Manager, Finlays Horticulture Kenya.